Why Facebook?

Facebook Stats

1. Facebook Has More Than 2 Billion Daily Active Users.  Compare to other social media outlets.

• Youtube has 1.5 billion monthly active users
• WeChat has 889 million monthly active users
• Instagram has 700 million monthly active users
• Twitter has 328 million monthly active users
• Snapchat has an estimated 255 million monthly active users

2.  83% of Women & 75% of Men Use Facebook

3. People Aged 18-29 Are the Most Prevalent Facebook Users

The age groups on Facebook break down by use as such:

• 88% of those 18-29
• 84% of those 30-49
• 72% for those 50-64
• 62% for those 65+

4. 82% of Facebook Users Have Attended at Least Some College

5. People Spend an Average of 35 Minutes on Facebook Each Day

6. People Access Facebook an Average 8 Times Per Day

7. 400 New Users Sign up for Facebook Every Minute

8.  44% of SMB Marketers Plan to Spend Money Promoting Facebook Video Content in 2017

9. Facebook Gets Over 8 Billion Average Daily Video Views

10. People Are 5 Times More Likely to Watch Facebook Videos on a Phone

11. 93% of Marketers Use Facebook Advertising Regularly

12. 47% of the Value of Facebook Video Ads Happens in the First 3 Seconds

13. 93% of Social Media Advertisers Use Facebook Ads

14. 20% of Facebook’s Mobile Ad Revenue Is From Instagram

15. The Best Time to Post on Facebook Is Weekday Afternoons

Source: https://sproutsocial.com/insights/facebook-stats-for-marketers/