Why Facebook?
Facebook Stats
1. Facebook Has More Than 2 Billion Daily Active Users. Compare to other social media outlets.
- Youtube has 1.5 billion monthly active users
- WeChat has 889 million monthly active users
- Instagram has 700 million monthly active users
- Twitter has 328 million monthly active users
- Snapchat has an estimated 255 million monthly active users
2. 83% of Women & 75% of Men Use Facebook
3. People Aged 18-29 Are the Most Prevalent Facebook Users
The age groups on Facebook break down by use as such:
- 88% of those 18-29
- 84% of those 30-49
- 72% for those 50-64
- 62% for those 65+
4. 82% of Facebook Users Have Attended at Least Some College
5. People Spend an Average of 35 Minutes on Facebook Each Day
6. People Access Facebook an Average 8 Times Per Day
7. 400 New Users Sign up for Facebook Every Minute
8. 44% of SMB Marketers Plan to Spend Money Promoting Facebook Video Content in 2017
9. Facebook Gets Over 8 Billion Average Daily Video Views
10. People Are 5 Times More Likely to Watch Facebook Videos on a Phone
11. 93% of Marketers Use Facebook Advertising Regularly
12. 47% of the Value of Facebook Video Ads Happens in the First 3 Seconds
13. 93% of Social Media Advertisers Use Facebook Ads
14. 20% of Facebook’s Mobile Ad Revenue Is From Instagram
15. The Best Time to Post on Facebook Is Weekday Afternoons
Source: https://sproutsocial.com/insights/facebook-stats-for-marketers/
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